‘What did you do today?’

Healthcare workers come home with remarkable stories every day.

We worked with real NHS professionals—not actors—to ensure every detail was spot on. If something wasn’t just right, the NHS staff would give us heck. From the delicate process of taking a liver sample to the fact that paramedics never run, we aimed to capture their stories with authenticity. To us, their jobs are extraordinary. But for them, it’s just another day at work.

Winner of Scotland’s STAR Awards Gold and Silver for Integrated Marketing and Public Sector, respectively. Also led to a 13% increase in nursing and midwifery applicants.