Delta Bingo - Labour Creative; Toronto, Canada
GRAN-MASTERS
New player campaign
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We took a bingo stereotype, and owned it.
Delta Bingo set out to attract a new generation of players. But when people think of bingo players, what comes to mind? Old ladies? It’s true. So instead of ignoring the stereotype, we embraced it.
From TV and radio to influencer partnerships, we introduced the world to a squad of bingo-playing grandmas as fierce as the game itself.
Just don’t call them grandmas—they’re Gran-Masters.
30-second hero
Radio
OOH
Bumpers