
WeRPN - Labour Creative; Toronto, Ontario
Damage Report
PR campaign
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Nurses are worn out. So is our report.
When we surveyed 1,200 nurses, the majority believed a lack of action from the government and policymakers was causing irreparable harm to Ontario's healthcare system. To promote our findings, we created a comprehensive report that appeared as damaged as its contents. A dedicated microsite, social media campaign, and targeted media relations campaign helped to raise awareness and prompt Ontarians to sign an open letter pushing for meaningful change.
Case study
Physical report
Social